About me
I’m a strategic communications leader with more than 26 years of experience across television, radio, print and public education. For the past 13 years, I’ve specialized in K–12 public school communications, partnering with districts to strengthen transparency, build community trust and tell the story of public education with clarity and purpose.
My work centers on making complex information accessible, equitable and professionally delivered. Whether navigating sensitive issues, managing crisis communications or elevating everyday stories from our schools, I bring a steady, thoughtful approach grounded in credibility and service.
I’m deeply committed to advancing the professionalism and effectiveness of public education communications. As a proud recipient of 13 Washington School Public Relations Association awards, I’m honored to have my work recognized by colleagues across the state.
Before transitioning into public education, I spent much of my career in television, radio and print media, serving as on-air talent, in management, as a marketing consultant and as an owner/editor. That blend of private and public sector experience allows me to work seamlessly with media partners and ensure schools are represented with accuracy, fairness and integrity.
At the heart of it all, I believe strong schools build strong communities. Strong communication bridges the gap between schools and people.
Testimonials
Kristi Vetter
Fmr. Interim Superintendent
“His eye, skill, experience, and patience capture photos that tell their own story that words are incapable of telling on their own.”
Lori Fast
Fmr. school board director (CSD)
“I have witnessed Ed’s tireless commitment to our school district, and his professionalism in communicating about events, activities, and school district business. He often goes above and beyond his job description to ensure that our community knows what is happening in our school district.”
Kristen Jaudon
Director of Communications (ESD 113)
PortfolioWP turned our website dreams into reality. Their theme’s flexibility and design excellence elevated our online presence beyond expectations. Truly transformative!
Steve Bodnar
Retired Superintendent (CSD)
“Ed Petersen’s work as the Communications Public Relations Coordinator far exceeds a satisfactory rating. His background, skill, and expertise in advertising, marketing, and public relations have been invaluable as we have “raised the bar” with the level of quality related to internal and external communication associated with the Centralia School District.”
Dr. Pete Perez
Superintendent (OSD)
“Ed is highly skilled at listening to building-level leaders, teachers, support staff, and board members and converting those narratives into a deliberate and impactful message, amplifying leadership voice.”
Chris Brewer
Fmr. Reporter (The Chronicle)
“One of Mr. Petersen’s standout qualities is his unwavering honesty. In an industry where transparency is crucial, he consistently demonstrated a commitment to providing accurate and truthful information that we at the newspaper in turn helped relay to the public.